INTERNET ADVERTISING
Website development
Is a three paragraph company profile the first thing a customer sees on your website? If so, it’s time to consider a new website. You loose a third of your audience every time they have to navigate within your site to get to the information they want. EB&L creates dynamic websites that not only highlight your company information but engage a potential customer by leading them in with information on energy efficiency, consumer promotions and online appointment setting.
Check out some of the websites we have designed below.
www.rivercityheatcool.comwww.carefreecomfort.com
Sites currently under construction:
Airtech Heating & Air ConditioningSearch Engine Advertising
Search engines like Google, Yahoo and Ask are where people go to begin looking for information on the Internet. They are, unquestionably, the best way to target potential customers looking for HVAC services on the web. There are “natural” and “paid” results on each page of these search engines. Natural search results come from the architecture of your website, and paid search is the result of specific key words and the process in which you bid on them. EB&L has developed a list of key words to direct those customers searching online for HVAC service directly to your website. We also monitor your campaign and report regularly on your progress.
Banner and website ads
As newspaper subscriptions drop, the number of people who turn to the Internet for their information rises. EB&L can replace old newspaper ads with strategically placed banner ads or static internet advertisements on your local news or relevant website.
E-mail marketing campaigns
Email has become the preferred form of communication. It is also the cheapest form of direct marketing available. EB&L can design a quarterly newsletter or consumer promotion piece to blast out to your database. Not only can we design and send them for you, but we can track them as well. We can offer you up to the minute reporting on how many people opened your message and how many times. This gives you the ability to follow up with those customers that were most interested in your correspondence.