The truth...
HVAC is Not Sexy
You might think your fiercest competitors are the other major manufacturing companies, but we have a different opinion.
Consumer indifference. That's the biggest challenge facing the HVAC industry today.
Let's be honest - hamburgers and iPods are a lot more exciting to the average American homeowner than air filters and heating coils.
At EB&L we employ forward thinking creativity to raise the awareness of the Carrier and Bryant brands. We use tools such as cutting edge dealer locators, dynamic back end analysis systems, complete dealer incentive and co-op programs and of course effective mass media branding campaigns. We have proven techniques that increase your brand awareness in the marketplace while adding immeasurable value to your dealer's association with your brand.
Imagine...
instant access to up-to-the moment spreadsheets detailing your total market spend, and that of each of your dealers.
easy to run analysis on the effectiveness of your various campaigns.
targeting and engaging potential customers with topical, interactive tools that measure energy cost savings, indoor air quality and the consumers' impact on the environment.
Let EB&L help guide your distribution into the next level of brand awareness and dealer participation.
C'mon...let's turn that air filter into a Big Mac®.